Optimize news - Utilities special
Aimed at US oil and gas industries, this video DM explored the value of Primavera EPPM in the style of a news broadcast featuring industy experts. The mailer was distributed to the top 20, C-level targets, supported by an eDM and telemarketing follow-up campaign. In it’s first 3 months, the campaign generated 33 new qualified leads with a $2 million net sales pipeline.
Marketing channels - Video direct marketing / studio film direction / edit art direction.