'We are London'
The big annual customer day ‘CISCO LIVE’, staged at London Excel. The theme this year was based around ‘London Life’, and featured the performers ‘Stomp’, underground train seating areas and authentic ‘tat’ stalls. The main attraction was a London city square, complete with band stand, theatre,10 Downing St, Italian Job minis, pearly kings and queens and lolly pop ladies (men in drag). The evening extravaganza featured tribute bands; The Jam, The Who and The Rolling Stones.
Marketing channels - Brand experience / environment designs and styling.