17,000 year old drinking water
Undoubtedly the strangest brand I have ever been asked to work on - 10,000 year old iceberg water. The purest drinking water on the planet, harvested from icebergs that naturally break from the ice shelves and drift towards Greenland. Our task, to launch the brand in the US and Canada - alongside the usual channels, we developed social media campaigns, mobile apps (that could pinpoint the exact iceberg from a code number) and web cams onboard the ships. 30% of every sale was recycled back into various North Pole Charities, to help protect wildlife.
Marketing channels - Branding / packaging / brochures / website / signage / point of sale.